Here’s why these metrics don’t matter and what you should focus on instead.

Let’s break down how it happens, why it’s such a business killer, and how you can stay disciplined by focusing on strategies that actually work.

Most businesses don’t fail because of a lack of hard work, passion, or even funding. The real reason is simple: they fail to achieve product-market fit.

Find out if paid ads are viable for your business. Use our free unit economics prompt to calculate key metrics and see if your margins are strong enough to make paid advertising a winning strategy.

Learn how to tailor ads for each stage of customer awareness to boost conversions and ROI. This post breaks down strategies for targeting every step of the customer journey, from Unaware to Most Aware.